WhatsApp WhatsApp has become a multi-purpose channel that everyone wants to access and conquer. And it is not surprising, since the application exceeds 2 billion active users per month. It is for this reason that more and more companies are looking for a way to be present and many of them have achieved this through the famous WhatsApp Marketing, but what is it?
What is WhatsApp Marketing?
He WhatsApp Marketing, is a digital strategy that consists of taking advantage of the maximum strength of this tool, instant messages, with the aim of facilitating interaction with users and, thus, obtaining better results for companies. WhatsApp Marketing strategies are based on two pillars: communication with the audience and valuable content.
Its success among small, medium and large businesses pushed the company to launch a more commercial version to meet their needs and not see its main premise of one-to-one private messaging threatened: WhatsApp Business, an app that facilitates interactions with the audience and offers tools to automate, organize and quickly respond to customer messages.
But the execution of this system is not so simple as it requires marketing software that allows sending effective mass messages at a low cost. At Simpletech we have developed WittySend, a platform that allows you to send quick messages to a large number of contacts so you can communicate announcements, news, offers, promotions, launches, and more!
How to create a WhatsApp marketing strategy?
1. Create a database
Without a database, you cannot implement a marketing strategy. It is important that it is segmented so that different types of customers receive exactly the messages we want to send them.
2. Define the strategy
Knowing what you are going to communicate and what the objective is are two fundamental points when creating the strategy. If these points are not clear, it will be difficult to make an impact with the message.
3. Select the visual or audiovisual support
What images or videos will accompany the message? Add multimedia content that facilitates communication with the user and that is usually more successful with the audience.
4. Send the message
Sending can be done manually, that is, contact to contact, or in bulk using WhatsApp Business or the WhatsApp Business API. The selection will depend on the number of recipients.
6 keys to successful WhatsApp Marketing
1. Identify and verify your company with META
That is, it must be recognizable when interacting with it on WhatsApp. To do this, you can verify your account:
– The presence of the green tick increases trust and security between your company and your customers. Your customers can rest assured that they are interacting with a legitimate and recognized brand, from its official number.
2. Determine the message
An essential part of WhatsApp marketing is correctly defining what the campaign message will be. To do this, start by determining the purpose of your strategy, which group it is being targeted at and what you want to communicate. Remember that WhatsApp is a very intimate channel. Use short messages and direct responses.
3. Send quality content
Make sure that the content you send is high-quality, impactful and attractive to customers, so that they will be the ones to promote your campaign. Remember that bad content can result in a user blocking or reporting, which may end up generating a penalty on your account.
4. Use audiovisual resources
It is known that users are more receptive to opening multimedia content than content that only contains text. Therefore, it is important that your messages are accompanied by audiovisual material in your WhatsApp marketing campaigns.
This doesn't mean that everything has to have a photo or video, but in situations where, for example, we need to minimize long texts, you can rely on videos that explain all this information in a more summarized and friendly way.
5. Send personalized notifications
The key to keeping your customers engaged is to maintain relatively constant contact with them. To do this, you can use the following tools: WhatsApp templatesThey are basically preconfigured messages to send offers, launches, campaign starts, among others.
Please note that these templates cannot be used for any type of message and must be approved by WhatsApp. You can do all of this from our platforms, as these software are designed to manage conversational flows in the most effective and successful way for your company.
6. Integration with your CRM
Integration with CRM or any other database is the key to success in any WhatsApp Marketing campaign. Why? Because your customers' information will be grouped in one place and you can use it for any query.
WhatsApp marketing is here to stay. That's why it's important that you dive into it and start implementing it in your company. If you have any doubts about how to do it, at Simpletech we can help you manage it with our platforms designed to offer the best instant messaging service.
If you want to do it on your own, keep the above points in mind, as by using just one of them, your WhatsApp campaign can take off much sooner than expected and give you better results than expected.
The right time for you to implement a WhatsApp marketing strategy is now. The technological era is marking the way forward for businesses and those who are left behind. If you want to survive the marketing ferocity, here is a simple option that will bring you many benefits.
