Green
Increased by a 410% WhatsApp conversations, making it their highest conversion and lowest cost channel, also achieving a rate of satisfaction of 95% among its customers.
1
Green Envelope
GREEN, the largest savings and credit cooperative in Uruguay, was founded in 1972 and has more than 290 members. Its reach covers individuals and micro-enterprises throughout the country.
3
Challenges & Solutions
Challenge 1
Many people start credit applications, enter their data and, for various reasons, abandon the process, generating lost sales opportunities. To recover these potential customers, GREEN establish personalized conversations that rekindle their interest.
Solution
Through WittySend, implemented outbound campaigns via WhatsApp, which seek to resume these lost requests, allowing them to speed up the process and free up time for their collaborators to handle other queries and perform tasks where they provide greater value.
RESULTS
4,10% increase in WhatsApp conversations, consolidated as the most effective digital channel in conversions and lowest cost, reactivation campaigns achieved 43% of completed forms.
Digital Marketing Manager
Franca Fraschini
The return on investment from these messages resulted in very good numbers. We thought we were asking too much of the user, but they showed us that they are willing to receive a message via WhatsApp and follow the path we indicate through digital channels until the conversion is completed.”
CHALLENGE 2
Updating the customer database in the event of address changes or incorrect data for sending credit cards required a considerable investment of time, involving the manual realization of numerous calls to customers to obtain the correct information.
SOLUTION
They implemented the sending of campaigns directed to their databases with incorrect addresses, to request in bulk and automatic your update. This achieved ease and speed up much this process, and lighten human workload.
WittySend allowed them, among other objectives:
- Reactivate lost contacts in the process
- Offer cross-products
- App downloads
- Updating personal data
Digital Marketing Manager
Franca Fraschini
“It is an easy-to-use tool that allows for many options for its application, and by focusing on communication via WhatsApp it brings us closer to our audience in the way they are most familiar with. We have also confirmed that the public prefers this means of communication and does not consider it spam.”
A customer satisfaction study conducted by Opción Consultores for GREEN at the end of 2022 reveals that 70% of respondents identify WhatsApp as a means to apply for credit. Of these, 75% have used it, and, among those who did, 95% expressed a positive evaluation.
Do you want to know more Success Stories?
We are revolutionizing the world of CX, join the transformation
We can help you with your business needs! Leave us your message and our experts will contact you.
