With over 2 billion users and an average opening rate of over 85%, WhatsApp is not only the most used messaging app in the world for chatting with friends and family, but is increasingly being used by businesses. Everyone is talking about WhatsApp Business API, how does it work and how is it impacting business?
WHAT IS IT AND WHY IS EVERYONE TALKING ABOUT WHATSAPP BUSINESS?
In the age of experience, where the focus must be on improving it to retain customers and attract prospects, companies are looking to offer omnichannel assistance. Omnichannel is not the only protagonist, instantaneousness is a requirement.
This WhatsApp offers usBusinesses are no strangers to this trend, which is why its use is becoming more and more frequent in the corporate world.
WhatsApp Business has a variety of features that simplify customer service management via WhatsApp and improve its quality. Some of them are:
- Company Profile: allows you to display important organization information such as address, email, and website.
- Messaging Tools: to respond quickly and conveniently. They include templates for frequently used messages and automatic welcome and absence messages.
- Catalogs: where the company can publish its products and/or services with valuable information, photographs and links to each one.
Watch our webinar About catalogs on WhatsApp Business
- Tags: They classify and organize your chats and messages so you can easily find them by type of query and its status.
WHY THERE IS A WHATSAPP BUSINESS API
You can use the WhatsApp Business app, with its default features. In this case, we have bad news for you. You will be missing out on the many resources and tools that would be integrated into your WhatsApp account, which basically help you scale conversations with your clients or potential clients and thus boost the results of your business.
For example, with our Wittysuite API, You will be able to integrate conversational tools that automate interactions to make them more efficient and will also allow you to send mass and/or personalized campaigns based on the stage and behavior of the users.
- You may still not be entirely clear about what an API is and how it works. We invite you to read this note to review the concept.
To take WhatsApp Business to the next level, you will need to turn to an official partner of the platform to ensure compliance with its regulations, technical aspects and management expertise.
HOW TO INCORPORATE IT AS A CHANNEL IN COMPANIES
At Simpletech we are strategic suppliers endorsed by Meta and this places us in a position of relevance and trust when providing this service.
Official WhatsApp partners are those who create tools to enhance the reach of the platform in your business. They, at the same time, offer robust solutions to the company. In other words, it is a company that is part of an international network of independent business solution providers with experience and proven know-how when working with the WhatsApp Business API.
- Discover how they can impact your customers' experiences via WhatsApp Business here.
SUCCESS STORIES ON WHATSAPP
Learn how our clients are already boosting their communication and operations through WhatsApp.
- Ta-Ta Group optimized the internal customer experience on WhatsApp Business
- San Cristobal Insurance automated a complex process and today has a level of customer satisfaction that exceeds 90%.
- The automotive giant Santa Rosa increased the response rate to customer surveys by 40%.
- DHL was able to restore a collapsed package delivery service through a systematized and agile implementation on WhatsApp Business
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