Meta has announced a significant reduction in utility conversation fees in WhatsApp Business Platform, effective from August 1, 2024This price reduction represents a key opportunity for companies in LATAM to optimize their communication costs and improve customer experience.
Utility Templates
Utility templates are typically triggered when the user performs an action or makes a request. These templates should provide detailed information related to the transaction, account, subscription, or ongoing interaction. For example, an order confirmation template should include the corresponding order number. See all types of templates here.
Details of new WhatsApp Business Platform Prices in LATAM
Meta has adjusted the rates for utility conversations for LATAM, allowing companies to take advantage of WhatsApp Business more cost-effectively. The old rates and the new rates are detailed below:
Argentina:
- Before: USD 0.0408
- New price: USD 0.0340
Brazil:
- Before: USD 0.0350
- New price: USD 0.0080
Chili:
- Before: USD 0.0586
- New price: USD 0.0200
Colombia:
- Before: USD 0.0085
- New price: USD 0.0002
Peru:
- Before: USD 0.0419
- New price: USD 0.0200
Rest of LATAM:
- Before: USD 0.0494
- New price: USD 0.0113
This strategic change by Meta seeks to position WhatsApp Business as a more competitive option compared to other communication channels such as SMS or the mail, encouraging its use in a variety of customer interactions, especially in the post-sales field.
Impact of tariff reduction on businesses
Reducing rates on utility conversations allows businesses to consider WhatsApp as a more accessible and effective alternative to send critical messages to their customers and maintain a close relationship. This measure is especially beneficial for those companies that carry out post-sale communications, such as appointment reminders, shipping notifications, and other essential services that improve the customer experience.
Exploring New Features
In addition to the reduced rates for utility conversations, WhatsApp Business maintains competitive rates in other conversation categories, such as marketing, authentication, and service:
These rates remain unchanged, but the reduction in utility rates suggests that Meta is committed to continually evaluating its prices to ensure they reflect the value and demand for its services.
Conclusion: An Opportunity to Optimize Communications
Meta’s rate reduction for utility conversations on WhatsApp Business Platform is great news for businesses in LATAM. Not only does it allow for a significant cost reduction, but it also offers an opportunity to improve communication and customer experience in a comprehensive way.
Companies that have not yet explored WhatsApp as a communication channel now have a compelling reason to do so, taking advantage of a robust and increasingly accessible platform. It's the perfect time to optimize your communications with WhatsApp!
If you are interested in combining the mass communication via WhatsApp, human attention from a contact center multi-agent, the automation and optimization of care and your processes through chatbots integrated into your management systems, do not hesitate to contact us. Our platform WittySuite is a powerful suite of tools that can help you improve your customers' experience.
