Are you new to the world of APIs?
In that case, you may have a hard time understanding what their role is when it comes to transmitting messages and influencing the generation of experiences and conversions within your company. The API world is growing. It is a technology that is undoubtedly here to stay. That is why we want everyone to be able to understand what they consist of, what their potential is and their promising scope.
WHAT IS AN API?
If we refer to its technical meaning: API = Application Programming InterfacesBut that doesn't explain enough, does it? Especially for non-IT experts. So what are APIs really and how can they help your company's communication?
We like to visualize APIs as the pieces that enable a company's communications puzzle to expand its capacity to scale quickly and profitably. Through them, you can interconnect different applications in your business to exchange information, trigger actions and optimize processes.
Let's go to a real use case: An API can obtain valuable information about your company's users and/or customers. A computerized reading will allow you to profile these users and separate them based on different characteristics such as: seniority, purchasing behavior, age or geographic location. The company's sales team will be able, based on this profiling, to send personalized messages automatically to reactivate them and improve conversions. This process of data consultation and targeted sending based on certain conditions would be very complex to implement without an API that acts as an intermediary in the data exchange.
BENEFITS OF AN API
Cost and time savings
APIs are profitable because they already There is no need to incorporate internal development teams with expertise and advanced knowledge to integrate business interfaces and applications, nor assume the cost that such services entail today. You can simply connect to a Communications API, understand its potential and capabilities (which in our case, grow and become more powerful every day) to be able to use it quickly, safely and without friction from day 1.
Resource Optimization
For companies that already have IT equipment, the use of a API like Witty's will allow you to make the most of your skills. Communications APIs allow companies to implement powerful new features in customer-facing applications much more quickly and efficiently than they could if they had to develop those capabilities using their internal resources. By saving the time they would otherwise waste deploying complex developments that API integrations make possible, Your experts will be able to focus their energies on more challenging projects and initiatives that will boost your company. and put you one step ahead of your competition.
Comprehensive improvement of the experience
APIs allow optimize your organization's operations through automation. By creating intelligent trees that respond to stimuli and conditions, operational flows will be carried out more efficiently. This will improve the experience of employees, customers and thus the overall CX of the corporation.
For example: through an API you will be able to access reports and data in real time on the status and performance of marketing campaigns sent to your users through SMS, WhatsApp or other messaging channels used by your company. Based on the different interactions generated from these campaigns, personalized actions can be implemented according to the status of each client.
DIGITAL TRANSFORMATION
All these benefits will make it possible for the transformation of your business in pursuit of new technologies occurs more quickly and efficiently. This will allow you to A smooth and agile transition towards digitalisation.
HOW APIs WORK
Yes, the benefits are limitless and the potential is infinite. We made that clear. But how do APIs work?
What this application programming interface does is create a language so that different systems such as CRMs, e-commerce platforms and other business tools can interact with each other to benefit and extract valuable information. From this exchange, valuable actions can be generated to improve your company's performance while personalizing your customers' experiences.
Each API has its own language, a syntax and format protocol for exchanging information that is made available for use by other systems using that language.
Communications APIs enable secure transactions between applications. This makes it possible, for example, for a company to quickly update and change sensitive data, such as customer records, without having to worry about manual errors or, worse, alterations by unauthorized parties. With the increased security and peace of mind, your company will be able to digitally transform its business processes at rates that would not have been possible just a few years ago.
HOW THEY CAN IMPACT YOUR BUSINESS
We are not exaggerating if we say that The sky is the limit when it comes to the uses and potential of communications APIs in your business. It is worth highlighting the interesting scope they have from the point of view of the business development department. An API will allow you to Strategically modernize your business communications.
For example, you can help your sales reps break the ice by automatically sending their prospects an SMS message, a channel that is very under-exploited in the sales field and has above-average opening rates. On the other hand, a chat API will help you interact with your customers on the most popular social networks and messaging apps with the highest penetration, answering questions 24/7/365 and simplifying the customer experience and freeing up internal resources.
You can even use communications APIs to get instant answers about a product failure or a technical support call via video call. You can even schedule a medical appointment through a simple WhatsApp audio. Amazing, right? All of these applications will substantially speed up resolution times and significantly increase customer satisfaction. They are without a doubt a win-win technology, providing a valuable benefit to both your company and your customers.
YOUR COMMUNICATIONS OF THE FUTURE, TODAY
With a communications API you can make use of Advanced features such as automation and intelligence artificial to make your communications future-ready today.
If you're looking for a fast and cost-effective way to innovate your company's communications, communications APIs can be a valuable asset.
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- This post about MaConversational marketing.
