Did you know that the 98% of messages sent by WhatsApp are opened and the 50% receives response? These figures make WhatsApp one of the most effective tools to connect with your customers and increase your conversions. In this article, we explain how to take advantage of the WhatsApp Marketing to send proactive messages, build relationships, and maximize your results. Read on!
What is WhatsApp Marketing?
He WhatsApp Marketing is the strategic use of this popular messaging app to promote products, offer services and encourage direct interaction with customers. Its approach is based on Personalized and real-time communications, making it a powerful tool for the entire customer life cycle stage, from recruitment to after-sales service.
If you are looking for effective strategies to increase your conversions, here we tell you Why conversational marketing with WhatsApp is a trend you can't ignore.
Benefits of conversational marketing with WhatsApp
WhatsApp is much more than a messaging channel. With high open and response rates, allows businesses to effectively engage with their audience. But why choose WhatsApp for your conversational marketing strategy? Here are the key reasons:
- Opening rate of the 98%: Messages sent via WhatsApp are almost always read.
- 50% Response Rate: User engagement is significantly higher compared to other channels.
- Presence in Latin America: It is the preferred means of communicating with companies in the region.
With these advantages, the WhatsApp Business API and structured proactive messaging (HSM) have become essential tools for medium and large companies.
In This article We show you the different categories of conversations in WhatsApp Business.
What are HSM (Highly Structured Messages)?
The HSM messages either WhatsApp Template Messages (WTM) are Meta-authorized templates that allow you to send personalized and segmented communications. They are ideal for Companies that need to reach large audiences efficiently and relevantly.
Examples of use:
- Confirmation of orders and appointments.
- Shipment tracking notifications.
- Event or payment reminders.
- Personalized product recommendations.
- Alerts for exclusive offers and promotions.
Note: To use HSM, you need to have WhatsApp Business API and obtain the user's consent (opt-in). In addition, messages must comply with Meta's policies. Companies cannot send a message via WhatsApp with just any content; rather, it must comply with a series of requirements and messaging policies and policies commercials which establishes Meta, because The goal is always that the information is, precisely, relevant information and not spam.
Why use WhatsApp to increase conversions?
Implement Automated and personalized messages Through WhatsApp Business there are multiple benefits for companies:
- Smart segmentation: Send relevant messages based on your customers' behavior and preferences.
- Efficient automation: Reduce time spent on repetitive tasks and improve user experience.
- Lead generation: Facilitate conversion with direct links, interactive buttons and product catalogs.
- Reduction of dropouts: Send abandoned cart reminders and increase your conversion rates.
- Detailed analysis: Measure the performance of your messages to optimize future strategies.
Tips for implementing WhatsApp Marketing with HSM
- Avoid spam: Send relevant messages that respond to your audience's interests.
- Name your templates clearly: This will make it easier for Meta to approve it.
- Be brief and direct: HSMs must not exceed 1024 characters.
- Use dynamic fields: Personalize messages with data such as name, date or specific details.
- Include clear calls to action: Add interactive buttons or links that guide the user to the next step.
- Take care of spelling and grammar: WhatsApp rejects messages with errors.
Use cases for proactive messaging on WhatsApp
The possibility of segmenting messages is an extraordinary benefit that we must know how to take advantage of. What types of messages can we send on WhatsApp? Alerts, recommendations, offers, notifications. Let's look at some of them. WhatsApp Business Proactive Messaging Use Cases:
- Renewal Reminders: Notify your customers that a service or plan is about to expire.
- Personalized recommendations: Offers products based on previous purchases or interests.
- Stock Notifications: Informs when a product is back in stock.
- Abandoned carts: Remind users to complete their purchase.
- Exclusive offers: Send promotions that create a sense of urgency.
- Price alerts: Communicate relevant discounts or price changes.
WhatsApp Marketing FAQ
What do I need to use WhatsApp Business API?
You require a Meta-approved account and opt-in consent from your users.
How many messages can I send per day?
It depends on your WhatsApp Business API account level. Meta allows you to scale volume gradually.
What types of businesses can benefit from WhatsApp Marketing?
Any business, from ecommerce to professional services, can leverage it to increase conversions.
Make the leap to conversational marketing
He WhatsApp Marketing It is not just a trend, it is a proven strategy to improve communication with your customers, increase conversions and build user loyalty. By implementing HSM proactive messages and take advantage of the benefits of WhatsApp Business, you can transform the way you interact with your audience.
Are you ready to take your marketing strategy to the next level? Get started today with WhatsApp Business API and revolutionize your business communication.
In SimpletechWe have a team of Customer Success specialized in designing and optimizing WhatsApp Marketing campaigns. We are passionate about helping you get the most out of this tool to achieve your business goals. If you are our client, we will be happy to accompany you every step of the way and make sure your strategy is a success.
Are you ready to take your marketing strategy to the next level? Get started today with WhatsApp Business API and revolutionize your business communication. We are here to help you! 😊
