Today, digital sales are not only made through websites or specialized platforms, but also through WhatsApp. Here's how: Whatsapp Business offers multiple options that can make it your preferred channel to close salesIn this article we explain why you should use WhatsApp Business as a sales channel and five keys to optimizing your conversion rates. Let's get started!
Why use WhatsApp Business as a sales channel?
While WhatsApp Business is a version of the messaging app typically used for small and medium-sized businesses, the official WhatsApp API can be used to provide more complex services geared toward larger businesses. It provides additional tools and features that make it easier for businesses to communicate with their customers. Some of the key features of WhatsApp Business include business profiles, quick replies, message labels, and message statistics.
Let's see there are some reasons why more and more companies choose to use WhatsApp Business as a sales channel:
- Direct access to customers: WhatsApp is a very popular messaging app around the world, so using WhatsApp Business allows companies to reach their customers directly in an environment where most people are already active.
- Personalized communication: WhatsApp Business allows businesses to communicate more personally with their customers. They can send personalized messages, answer questions, and provide support more directly.
- Business profile: Businesses can create an official WhatsApp Business account, which includes information about the business, opening hours, location, and website links. This helps customers get relevant information without having to visit other channels.
- Quick replies and automated messages: WhatsApp, through business partners such as “Simpletech”, enables the creation of complex conversational bots, multi-agent support and mass mailings adapted to the processes and needs of each company.
- Direct sales:More and more companies are using WhatsApp Business as a direct sales channel, allowing customers to place orders, ask questions about products and make transactions through the platform with payment links such as WittyPay only leaving the channel to confirm payment.
- Message Statistics: WhatsApp Business provides its business partners with data on message performance, Simpletech displays these statistics in its interaction management suite WittySuite allowing companies to evaluate the effectiveness of their communication strategies and adjust them as necessary.
1. Tips to sell more on Whatsapp Business
Let people know that your sales are made via WhatsApp
Unlike social networks, where you can be found by name, industry or location, on WhatsApp there is no way for them to find you without your phone number. That is why it is up to you to provide this information through your social networks, website, emails or any other type of communication channel. You must prepare the ground for the potential client to end up on your WhatsApp Business line!
You can also encourage sales by sending promotional WhatsApp messages, with the company being the one to reach out proactively.
2. Sending messages must be segmented
The eternal temptation is to send all contacts the same mass message: clients, non-clients, wherever they live, etc. However, WittySend It gives us the possibility of segmenting our messages to adapt them to the specific audience we are targeting.
This means that, for example, It is advisable to segment the public between those who know our brand and have never bought, occasional customers and frequent customers. In this way we will be adjusting to each person's circumstances, which translates into better communication.
3. Build customer loyalty by generating value
It is true that low prices are the main incentive for a customer to buy from one site or another, but it is not the only one. Those who approach us for price, move away for price when they get a better offer. This means that we need to get them to choose us for something bigger: because we make them part of a community. This is called customer loyalty, and it goes beyond offers and raffles.
We may send messages regarding information about the specific industry in which we operate, usage tips, etc. For example, If we sell sportswear, we can send information on the best way to wash the clothes. and tips for drying. Taking into account the previous point, it is ideal to segment the audience: depending on whether it is a potential, occasional or frequent client, you should adapt your WhatsApp Business message.
4. A/B testing to improve conversion
This is a possibility offered by WittySend to generate segments of contacts within a list. This allows you to send two messages with minimal variations to two different segments, and check which has a higher opening or response rate, and then send the winning campaign to the rest of the database.
If you want to know our WittySend service, click here hereWhat is it for? Companies and organizations can manage and handle responses across the main messaging channels, integrating systems and processes so that the customer does not feel friction between the different channels.
5. Strengthen after-sales service
The sale does not end when the customer has purchased the product, it is important to maintain contact to ensure that the purchasing experience is positive. That is why it is a good idea to send tips for use, FAQs or tutorials about the purchased product. This also involves keeping customers and users informed about product updates, news or relevant events.
