WhatsApp outbound messaging is a great advantage for businesses. It allows you to reach out to your customers on a large scale, creating personalized and genuine interactions, without the need to write to them one-on-one. Let’s see what it’s all about…
Did you know that you can use the WhatsApp Business API to proactively send text messages, media/documents, and message templates to your customers?
Today, companies can communicate with their customers through inbound messages, but also proactively through outbound messages. We are talking about an Outbound and Inbound strategy through your consumers' favorite conversational channel.
These messages are sent through previously approved WhatsApp templates. What does this approval consist of? WhatsApp wants interactions to be relevant and personalized. On the Internet you can find them under their various names: templates, WhatsApp Template Messages (WTM), predetermined messages, they are the same thing. Messages that WhatsApp approves so that you can create valuable interactions with your customers through its platform.
Why are HSMs so important?
They represent an excellent opportunity for companies, as they can contact their customers in a scalable way through personalized messages, based on their history with the company, preferences and personal data. Using automated technologies, you can connect with your customers like never before, on their preferred channel!
Allowed message categories:
From the insurance and health sector to industry and retail, retailers and large financial institutions can benefit from proactive messaging on WhatsApp. Any company that has a large volume of communications can enhance its CX with this resource. What types of messages would be allowed? Those that fall within the the following categories:
Success stories
Companies around the globe are already taking advantage of the benefits of this type of interaction. Our client ATGen managed to improve the experience of its customers in a 90% by sending study results at its historical peak of demand, after the COVID-19 pandemic. This implementation was so successful that it earned us the Facebook recognition (Meta)You can read the full case at this link.
The use cases for this type of messaging are endless. Below, we share 5 use cases that will get your creativity going, so your next interaction with your customers is truly powerful.
5 WhatsApp outbound messages to boost CX
1. Promotions
Announce offers, product launches and new categories to customers who have already purchased and/or interacted with your brand:
2. Personalized offers
You can offer discount codes to individual customers based on their personal data, behavior, purchase history, and preferences. Talk to them one-on-one and improve the CX of your communication strategy!
3. Reminders
Send messages to remind customers about medical appointments, reservations, events and dates that are relevant to you and them. You can also notify them when their service and/or product needs a refill or update.
4. Sales recoveries
Contact customers who have left a purchase unfinished, recover abandoned shopping carts and improve your online store's conversion rates in just one click:
5. Know the opinion
Measure your customers' satisfaction to optimize your NPS indicators and enhance their experience with your company. As you know, measuring is progress!
As you will see, the sky is the limit when it comes to creating experiences We speak personalized. WhatsApp is a powerful, agile and convenient conversational tool. Take your omnichannel strategy to the next level with outgoing messages and build loyalty, surprise and delight your customers!
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