He 98% of SMS messages are opened, the 90% are read in the first 3 minutes and their click rate is 30%What do these metrics show? That the best way to reach customers and prospects is through the device everyone carries in their pocket.
Do you need more reasons to incorporate it as a sales channel? We'll tell you everything here!
WHAT THIS MEDIUM CONSISTS OF
SMS Marketing is the sending of text messages (or SMS, Short Message Service), whether notifications, authentications or transactional messages.
It's a different way to stay connected with them and increase your sales. It's a simple way to communicate and talk directly with your customers. Opening rates are much higher than the average for other channels such as Emails. What's more, studies show that response rates to SMS marketing are 7.5 times higher than those of the aforementioned channel.
WHY SMS
Companies need to notify their customers, employees or suppliers through different means. SMS remains an effective way to achieve this.
Get to know its main differentials
- Universality: They reach all types of devices and any destination.
- Coverage: SMS does not depend on an internet connection.
- Saturation: It is a very little explored channel, you are one step ahead of your competition.
- Flexibility: It can be used to notify whatever the company needs.
- Closeness: It is less formal, and therefore more personal, than other channels.
- Security: It is a very secure way to authenticate or validate the identity of users.
HOW TO DO IT RIGHT: SMS AS A BOOSTER OF YOUR OBJECTIVES
- Less is more, be brief
- Include a clear call to action
- SMS as a sales tool
- Advice: Make sure you receive information, training, and quality, personalized service.
- Experiment, succeed, fail and improve
WHEN AND HOW
This is a list of the most efficient use cases:
There are endless applications that SMS can have in your company's communication strategy.
- Flash deals.
- Exclusive promotions for VIP clients.
- Purchase tracking.
- Product launches.
- Appointment reminders.
- User authentication method to manage transactions or other processes that require security.
- Due date reminders.
- Satisfaction surveys.
- Encourage testimonials and reviews.
SMS ON THE JOURNEY TO CONVERSION
Start trying this channel TODAY! With our Free Demo
We have seen that SMS marketing can add value to the customer journey and increase satisfaction rates. It is a versatile and highly penetrating tool.
You are now ready to create your first SMS campaign! At Simpletech we have developed a solution comprehensive, intuitive and powerful to achieve success in this new channel.
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