With more and more shoppers looking to connect directly with brands via messaging services, WhatsApp has emerged as a powerful channel to engage with customers. And with its latest launch of catalog features, WhatsApp Business API enables brands to offer frictionless shopping experiences. Let’s take a look at what it’s all about.
Digital transformation for millions of people
On August 29, WhatsApp launched its first end-to-end shopping experience, allowing people in India to browse the JioMart (Indian e-commerce major) catalog, add products to their cart, and checkout to complete purchases, all within WhatsApp.
Meta’s vision is to empower India’s digital transformation and provide opportunities for people and businesses of all sizes to connect in new ways, driving economic growth in the country.
The JioMart experience on WhatsApp will revolutionize the way millions of businesses across India connect with their consumers while bringing unparalleled simplicity and convenience to the shopping experience.
Catalogs that increase cart conversion rates
With the arrival of the Product Catalog Messages , the customer journey has become more fluid. Catalogs from the most popular e-shops can now be integrated, making all products available in the app.
How to replicate this experience today?
Conversational commerce should be your ally, and you can create a shopping bot on WhatsApp. Make your customers fall in love and include those people who have never bought online before.
Learn more about how we can help you create it by visiting: https://www.simpletech.uy/whatsapp
