Increased WhatsApp conversations by 4,10%, making it its channel with the highest conversion and lowest cost, also achieving a satisfaction index of 95% among its customers.
See case
ACAC Cooperative
Optimized your query management through WhatsApp Business, offering quick answers and automated to improve your customers’ experience.
1
About ACAC
ACAC is a savings and credit cooperative governed by current legislation and guided by the philosophy, principles and values of solidarity, mutual aid and continuous improvement.
2
Why they chose Simpletech
«We found in Simpletech a strategic partner to deepen our digital transformation and improve inefficient and tedious processes. The combination of a highly qualified team, the Extensive experience in the sector, agility and commitment in providing tailor made solutions "Their problems were key when choosing them."
«We were discussing an app, and some young Uruguayans with great enthusiasm convinced us with this alternative and innovative option"Since then they have not ceased to surprise us!" (Karina Miraldo, Commercial Supervisor).
Commercial Supervisor
KARINA MIRALDO
“My experience with Simpletech and its team is truly excellent. We have been working together for years. We are amazed by the potential of the tool and it is a pleasure to have the speed and efficiency with which they work to provide us with solutions that are already developed or not.”
3
Challenges & Solutions
The management of Consultations via WhatsApp was very inefficient. Each sales executive managed it from personal accounts. That was a problem for the supervisors to be able to Measure and monitor the management, attention and emergence of prospects and clients in general.
Goals: Unify contacts to be able to have better control of the channel. In this way, being more efficient when routing each conversation based on the geographic location of each person to the appropriate sales executive.
Delivering a better experience to customers and prospects, through Fast and automated responses through a chatbot.
Solution: Today it is possible receive queries in an organized manner through the official ACAC account on WhatsApp, thanks to our tool WittyBots. This is a low-code chatbot builder which allows you to create conversation flows to address, for example, frequently asked questions and customer complaints.
Product requests, which were previously handled manually, are now also processed through ACAC's official WhatsApp Business channel. This process, which was previously tedious and slow, has been automated. This caused sales processes to become longer and the conversion rate to be negatively affected.
Commercial Supervisor
KARINA MIRALDO
“For ACAC, today everything ends on WhatsApp, and this solution improves our customers’ experience on this channel. Before, it was impossible for us to measure the performance of so many executives spread across Uruguay. Thanks to Simpletech and the chatbot we developed together, we were able to break down barriers of time and geographic location and we managed to take a step forward that opened the doors to digital transformation.”
Here we can see how the user can start multiple processes in a simple and automated way.
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