Facebook has implemented a new pricing plan for messages sent from WhatsApp Business. Find out Everything you need to know about this update and find out Tips to get the most out of it to your omnichannel strategy.
Facebook has implemented a new pricing plan for messages sent from WhatsApp Business. This new pricing system It is based on conversations, instead of sent messages. The change will take effect from February 1, 2022So what do you need to know about this update?
The new calculation of costs for companies that use the sending of communications through their official accounts on WhatsApp, is now based on the number of conversations that have taken place.
Let's analyze the new pricing format:
The new charging model
Companies will now have to pay based on the number of conversations initiated.
This is where conversation starter categorization comes into play, and the cost varies depending on each one.
- Initiated by the company: are those in which the company proactively contacts clients or users using (the already known ones) templates pre-approved by Facebook.
- User initiated: when the person contacts the company to request assistance or resolve any issue. Its price is lower than those initiated by the company.
Each session will last 24 hours, which starts counting when the company sends the first message. During the session, you can send and receive unlimited messages, with no charges other than the one you pay to start the session.
How to take advantage of this new payment method
You have to know this!
- We understand that with this change, WhatsApp is seeking to improve the efficiency of companies when resolving incidents with their customers. That is why the company will only be charged once per day, to promote problem resolution in the shortest time. Increase the efficiency of your communications and resolve queries quickly to benefit from this renewed pricing model.
- The First 1,000 conversations each month are free. In this way, companies are encouraged to create experiences that delight their customers, without incurring costs through the channel. These conversations include both those initiated by the company and those initiated through the customer.
- The conversations started are free from a button on the Facebook page of the company:
The conversations started are also free. through calls to action Instagram and Facebook Ads:
Please note that the last two types of conversations can only be initiated by the user.
The above will come into effect as of February 1, 2022. The details of tariffs by country can be found in clarifications in the Documentation page from Facebook.
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